Full-Funnel Audit

Not Sure If It's Your Marketing
or Your Front Desk? We'll Tell You.

A full-funnel audit that looks at both sides, lead generation and lead conversion, and tells you exactly where your practice is losing patients.

Book a Full-Funnel Audit
The Problem

Every Practice Blames the Wrong Half

When revenue goes flat, most owners guess. They fire the agency, or they lean harder on staff to "try harder." Neither is a diagnosis, and half the time it's the wrong fix.

Without a marketing or operations background, there's no reliable way to tell whether the problem is not enough leads coming in, or leads coming in and dying at the front desk. Both look identical from the owner's chair: a slow month, a flat quarter, a number that isn't moving. The full-funnel audit exists to answer that question with data instead of a guess.
What We Audit

Both Sides of the Funnel

No blind spots. We look at what's bringing leads in, and what's happening to them once they arrive.

📊

Marketing Performance

Lead volume and quality by channel, ad spend efficiency, and whether campaigns are reaching the right patients.

📞

Lead Response & Intake

How fast leads get contacted, how calls are handled, and whether your team is winning or losing the conversation.

🔁

Conversion & Follow-Up

Follow-up cadence, objection handling, and the number that actually decides revenue: your lead-to-appointment rate.

🤝

Referral & Community

Whether your referral network is active or dormant, and how much patient volume it should realistically be producing.

The Process

How the Audit Works

1

Discovery

We pull your marketing data, call logs, and CRM records, and walk through your current channels, spend, and reported metrics.

2

Shadow & Score

We listen to real calls, review campaign performance, and benchmark your numbers against what a healthy specialty practice should see.

3

Findings & Roadmap

You get a clear report showing exactly where the leak is, whichever side it's on, and specific, prioritized next steps to fix it.

The Outcome

What You Walk Away With

Your Real Number

Your true lead-to-appointment rate, measured from actual calls and records, not guessed over coffee.

A Straight Read on Marketing

A clear answer on whether your marketing spend is producing qualified leads, or quietly underperforming.

Prioritized Recommendations

Specific next steps ranked by impact, not a vague summary you have to interpret yourself.

An Honest Answer

Even if it means telling you the problem is your team and not your marketing, or the other way around.

We're not here to help you fire your agency. We're here to tell you what's actually happening so you can make a real decision, not another guess.
FAQ

Questions Practice Owners Ask

Straight answers before you book a call.

No. We tell you what the data shows. If your marketing is working and the problem is on your side, that's what we'll say. If we find something on the marketing side, we'll tell you what to look at and what a fix might look like. We're not going to make that call for you.

That's fine. The audit applies to whatever you have in place, whether that's an internal marketing hire, an outside agency, or a mix of paid ads and referrals you run yourself.

Patient Conversion work starts from the assumption that leads are already coming in and getting lost at intake. The Full-Funnel Audit is for when you don't know that yet. It looks at both marketing performance and conversion, and tells you where to focus before you commit to a fix.

No. We don't run campaigns, manage ad spend, or replace your marketing agency or internal team. If you already work with an agency, any findings on the marketing side are shared with them, not worked around them.

Most audits take two to three weeks depending on how many locations and channels are involved, followed by a findings walkthrough and a prioritized action plan.

Get a Clear Answer, Not Another Guess.

Stop guessing whether the problem is your marketing or your front desk. Book a full-funnel audit and know for sure.

Book a Full-Funnel Audit